Context:

Many people still see certain regions more as places to pass through than as attractive destinations. The lack of information about local opportunities and the perception that big cities offer better conditions lead young people to migrate elsewhere. To reverse this trend, it is essential to build a new narrative that emphasises the region as a place of quality of life, job opportunities and innovation.

Stakeholders: 

Town Hall, Property Developers, Local Companies, Young Population, Tourists, Regional Media.

Challenge:

How can we transform the perception of the region, making it an attractive destination to live, work and invest?